Fundamentally, Web Designers develop the layout and the overall look of a website. They create graphic and media essentials using Photoshop, Flash and other media applications. Designers reflect on the aesthetic of the site by considering color and typography. They also ensure that a website is user-friendly and interactive. Working with clients and co-workers, their focus is on designing a site that promotes a company's business, branding and logo. Some Web Designers use Internet tools, social media and e-commerce in promotional campaigns for their sites.